Tour Guide Promotion Art Encyclopedia

Author: Li Lingzi
Publisher:
Publish Date: 2006-09-01
Features: During the writing process of this book, the following ideas were adhered to: , introducing the promotional art of tour guide work. It not only focuses on introducing the types of common tourism products currently available in China's tourism market but also provides specialized explanations on the characteristics, features, practicality, artistry, and of these common tourism products. This enables tour guides to have a deeper understanding of these tourism products so that they can introduce and promote them to tourists in a more vivid and authentic manner. Second, it teaches tour guides how to grasp the balance and techniques of promotional add-ons, both attracting tourists' attention and interest in additional attractions while ensuring that they have a pleasant, enjoyable, and satisfactory experience during the add-on tours. Third, from the perspective of cultural knowledge and through some novel and practical case studies, it scientifically and effectively imparts skills for shopping and add-on promotional activities.