Boiling the Three Kingdoms (A Fast-Paced Management Philosophy Based on the Story of the Three Kingdoms, with a Spicy Flavor)

Author: Cheng Junyi
Publisher:
Publish Date: 2003-07-01
Features: One "Romance of the Three Kingdoms," where the wise seek profit, and the benevolent see cause and effect. What is cause and effect? In the author's view, it is management and its performance. Self-cultivation, family harmony, state governance, and world peace—all from the individual's heart to the rise and fall of organizations (enterprises)—are all objects of management. Integrating the wisdom of the Three Kingdoms with the essence of management, this unique "Romance of the Three Kingdoms" weaves profound truths into casual conversations. It uses ancient stories to critique the present, serving as both a bedside strategy manual and a mirror for behind-the-scenes reflection, helping you navigate the world with prowess. It can also be a topic for post-meal chats and light-hearted entertainment, bringing joy to all. Consider the Three Kingdoms as three types of companies in a competitive market: one is a large company with substantial strength and a product that dominates half the market; another is a medium or small company that holds onto a niche market and waits for expansion opportunities; and the last is a startup that rises quickly from scratch. So, the Tripartite Alliance of the Three Kingdoms is a story of different types of business managers—Cao Cao, Sun Quan, and Liu Bei—using management strategies suited to their own development to compete in the business world.