Corporate Sustainability – The Four Books of the Corporate Winner (Volume 1): The Four Books of the Corporate Winner

Author: Ma Guozhong
Publisher:
Publish Date: 2003-05-01
Features: As the core training curriculum for business managers in the 21st century, the "Four Volumes of Enterprise Winners" is edited by economics professor Bai Guang and Ma Guozhong. This series breaks the conventional framework of business management studies and, from the perspective of corporate power, summarizes the survival, growth, and development process of enterprises into four fundamental forces: survival power, innovation power, development power, and transnational operational power, thus forming the "Four Volumes of Enterprise Winners." Each volume in the series is structured around seven key forces, presenting clear viewpoints, detailed theoretical analysis, and vivid case studies (one case per chapter, totaling 32 cases). It objectively elaborates on the basic theories of modern business management. The series is engaging and thought-provoking, making it an invaluable classic work for managers of small, medium, and large enterprises.