Advertising Communication

Author: Ding Changyou
Publisher:
Publish Date: 1997-07-01
Features: This book is a teaching material that provides a comprehensive explanation of the emerging discipline of advertising communication. The author systematically discusses and explores various aspects such as the functions of advertising communication, media, the advertising communication process, media strategies in advertising communication, and the effects of advertising communication. The entire book cites numerous advertising examples, presenting arguments that are thorough and rigorous, with language that is both profound and accessible.