Marketing English Basics - Medium Vocational School Teaching Materials (Modern Marketing Major)

Author: Fan Xuehong
Publisher:
Publish Date: 2006-09-01
Features: The book "Basic English for Marketing" is a supplementary textbook designed for students majoring in marketing and finance/trade in secondary vocational schools. The book follows Jack, a secondary vocational school student, as the main character, starting from his graduation interview and job entry into ABC Company, and revolves around his work experiences in the company to structure the unit content. The book consists of fifteen units, each divided into eight modules, including Warm-up, Vocabulary, Dialogue Learning, Reading Comprehension, Practice Exercises, Golden Touch, Grammar, and Unit Test. Among these, the Practice Exercises module includes two parts: Discussion and Writing. The Discussion section focuses on the unit theme, guiding students in various forms to elaborate on their views on related content, combining the marketing knowledge they have learned. The Writing section involves relevant English application writing, such as product introductions, claims letters, insurance policies, and orders. The Golden Touch module introduces marketing techniques related to the unit theme. The Grammar module presents key grammar points in the form of exercises, laying a foundation for students' future studies. The book is also accompanied by an electronic teaching reference package (including a teaching guide and answer key), details of which can be found in the preface.