Comprehensive Marketing Practice - Teaching Materials for Secondary Vocational Schools (Modern Marketing Major): Modern Marketing Major (Teaching Materials for Secondary Vocational Schools)

Author: Zhou Peng
Publisher:
Publish Date: 2006-09-01
Features: This book is aimed at marketing professionals, providing a detailed introduction to the marketing skills and methods used in nine major industries. It primarily covers topics such as fashion marketing, insurance marketing, home appliance marketing, tourism marketing, pharmaceutical and health product marketing, hotel marketing, real estate marketing, automotive marketing, and flower marketing. The content is innovative and highly practical, with case studies, practical exercises, and hands-on training in each chapter. It emphasizes developing students' hands-on and operational skills, as well as enhancing their mastery and understanding of marketing techniques.