Event Operation and Management

Author: Wang Baolun
Publisher:
Publish Date: 2006-08-01
Features: This book focuses on event management and operation, starting from the basic concepts of events and incorporating the new ideas of the experience economy to elaborate in detail on the operation of key stages in the event process. Based on the current development reality of the event industry, this book combines event theory with practical operations to research and analyze issues related to event planning, operation, service, and management. Relevant case studies are introduced into the classification research to support and supplement the viewpoints and content discussed. The book is rich in content and well-structured, making it suitable for students of tourism and event management, as well as serving as a training textbook and reference for the event industry.