"The Legend of Teletubbies: The Beginning and End of an Unprecedentedly Successful Case in the Children's Entertainment Industry"

Author: Kean Vesselman
Publisher:
Publish Date: 2003-08-08
Features: Since 1990, Kean Vesselman has been shaking the entertainment industry. After successfully launching "Teletubbies," EIS Entertainment grew into a true children's entertainment empire. This empire has achieved a series of extraordinary accomplishments in terms of credibility, recently even winning the rights to air the classic children's character Elmo against 20th Century Fox, Columbia, Universal, and Warner Bros. In this book, market observer Kean Vesselman reveals the unique sales strategies behind EIS Entertainment's unusual growth journey, offering profound lessons for all who want to freely navigate the business world and achieve success.