The Wisdom of Elves: The Latest Work by the Author of "Positioning"! (The Latest Work by the Author of "Positioning"!)

Author: Jack Trout
Publisher:
Publish Date: 2003-08-01
Features: Jack Trout, author of "Positioning," presents his new work! Based on years of accumulated valuable experience, this book profoundly explains the prominent issues companies often encounter in marketing. If you face situations similar to B.J.'s, you can also utilize this magical marketing fairy, whose specialty is to provide simple and practical advice in marketing strategies and techniques. The Wisdom of the Fairy is a "quick guide" to solving ten crucial marketing questions, particularly suitable for executives with almost no marketing background. Recently appointed CEO B.J. Bigdumb is struggling to develop an effective product marketing strategy. With no marketing background, Bigdumb doesn’t know whom to turn to for reliable advice until a fairy appears, offering solutions to all his urgent confusions. This fairy is also responsible for the radical transformation of companies that shock the world, outstanding marketing innovations, and the success of important CEOs. Through the following ten concise chapters, the fairy answers ten fundamental marketing questions:
? What is the essence of marketing?
? What is brand management?
? What should my product strategy be?
? How do I price correctly?
? Are there limits to growth?
? What is good market research?
? How should I evaluate advertising effectiveness?
? How do I choose the right advertising media?
? How important is the company logo?
? What are the common mistakes?
This simple and convenient book answers all these questions, explaining the prominent issues in marketing through the profound insights accumulated over Jack Trout’s years of experience. If you have a situation similar to B.J. Bigdumb, you can also leverage your own marketing fairy—a fairy that provides practical and simple advice for developing successful marketing strategies and skills—with its rare expertise. The Wisdom of the Fairy offers a quick learning guide to ten crucial marketing questions, especially helpful for executives with almost no marketing background.