Introduction to Entrepreneurship Management

Author: Zhang Guanghui, Dai Yubin, Zhang Rixin
Publisher:
Publish Date: 2006-08-01
Features: This book is written by the authors based on their years of teaching experience and research practice, combined with modern entrepreneurial practices. The entire book follows the process of entrepreneurial activities as its main thread, comprehensively and systematically elaborating on the basic theories, contents, and methods of entrepreneurial management. It strives to achieve complete content, highlighted key points, appropriate depth, and simplicity and practicality. A significant difference between this book and many other textbooks is that it divides entrepreneurial management into two main parts: enterprise entrepreneurial process management and enterprise early-stage growth management. Enterprise early-stage growth management mainly includes finance, human resources, production, marketing, technology R&D, quality systems, cultural construction, etc. These are essential management tasks for maintaining the survival and development of the enterprise, and the book provides detailed explanations in these areas. This book can serve as a teaching material for economic and management majors and other related courses in higher education institutions, as well as a self-study guide for individuals interested in entrepreneurship. It is one of the concise and practical teaching materials for universities in the 21st century, a textbook on entrepreneurial management covering topics such as entrepreneurs and entrepreneurial teams, entrepreneurial opportunity identification, business plans, entrepreneurial financing, enterprise establishment, financial management, human resource management, production management, marketing management, technology and quality management, etc. It is suitable for students of management majors in universities.