Customer Satisfaction Measurement Manual

Author: [UK] Nigel Hill
Publisher:
Publish Date: 2001-01-01
Features: This book is a practical manual that tells you how to "excel in the areas that customers care about" to increase profits. Using carefully designed examples and real-life cases, it guides us step by step through the entire process of customer satisfaction measurement, from defining goals to implementing corresponding measures, providing comprehensive guidance. Whether you are directly responsible for conducting customer satisfaction measurement or need to understand methods related to the issue, this manual can provide you with the best knowledge and advice.