Strategic Management

Author: An Hui
Publisher:
Publish Date: 2006-09-01
Features: The introduction of strategic management as a formal undergraduate course into the field of management in China has only a brief history of about ten to fifteen years. During this period, the importance of strategic management as a discipline has been widely recognized: it is extensively included in the curricula for undergraduate and graduate students; short-term training courses and management consulting services also regard strategic management as an indispensable course; entrepreneurs, researchers, and consulting experts have placed high importance on it. In terms of published textbooks, the process has evolved from introducing original versions to translating textbooks to extensively publishing Chinese textbooks. This book draws on its advanced framework system, which consists of four parts: Introduction to Strategic Management, Strategic Analysis, Strategic Choice, and Strategic Implementation and Control. Based on this foundation, the author closely focuses on these four parts, referring to a large number of Chinese and English literature and independently compiling this book. The book is primarily intended for undergraduate and graduate students in business management at universities, as well as providing important reference and training materials for industries such as business, consulting, and training.