E-commerce (English Version. 7th Edition)

Author: GARYPSCHNEIDER
Publisher:
Publish Date: 2007-06-20
Features: This book is a balanced textbook that addresses both business and technical issues in e-commerce. It neither avoids technical discussions for management nor gets lost in technical details throughout. It achieves a harmonious integration of technology and management, theory and practice. The book is divided into four parts: Overview, Business Strategy, Technology, and Integration. Compared to the previous edition, this version strives to reflect the latest developments in the e-commerce field and how businesses and society respond to these changes. The new content covers emerging online technologies and trends and their impact on the e-commerce market. In addition to focusing on analyzing e-commerce activities across borders, this edition also discusses several security issues and the future prospects of mobile business models. The book is clearly positioned, has a novel format, a well-structured layout, comprehensive content, concise language, and clear narration. It is suitable as a textbook for e-commerce courses in higher education institutions and can also serve as a reference for business managers and professionals engaged in e-commerce.