Management Basics (Second Edition)

Author: Shan Fengru
Publisher:
Publish Date: 2004-07-01
Features: This book is a national-level planning textbook for the 15th Five-Year Plan of general higher education (vocational and technical education), revised and compiled based on the first edition of "Fundamentals of Management." The book is divided into three parts, totaling nine chapters. Part I serves as an introduction to basic management knowledge, covering management systems (management subjects, management objects, management methods, and management environment) and management thought (history of management development, management principles, and organizational culture). Part II systematically studies the general functions of management and their corresponding theories, methods, and techniques (the four major functions: planning, organizing, leading, and controlling). Part III adapts to the needs of different majors in economic management for knowledge of enterprise management, introducing the basic functional management areas of enterprises (enterprise operation management, production management, financial management). Parts I and II are mandatory content for all majors in economic management, while Part III can be selected based on the needs of different majors. Each chapter includes learning objectives and summaries, along with a wealth of review questions and case study questions. Small cases and reading materials are also interspersed throughout the text to facilitate students' deeper understanding and absorption of the theoretical content. This book can serve as a textbook for the fundamental management course of majors in economic management in higher vocational colleges, higher technical colleges, adult colleges, private colleges, and secondary vocational and technical colleges of undergraduate universities. It can also be used as a reference for professionals engaged in economic management.