Contemporary Radio and Television Introduction (Radio and Television Business Outlook Series in the 21st Century)

Author: Lu Yei, edited by Zhao Min
Publisher:
Publish Date: 2002-04-03
Features: With the rapid advancement of science and technology and the development of society, radio and television have become important mass communication tools and have evolved into an indispensable part of life, a framework of thinking, and a cultural landscape in contemporary society. This book closely aligns with the rapid development of radio and television, interpreting the new developments in the concepts and functions of radio and television communication, as well as the (columnization), (segmentation), and program awareness of radio and television programs, the dominance of news programs in radio and television, other types of radio and television programs, program hosts, television documentaries, and the management and operation of radio and television. The book is easy to understand yet rich in content and forward-looking. It is a fundamental new textbook for radio and television, suitable for teaching in journalism and communication, radio and television departments, and related disciplines. It can also serve as a reference for radio and television professionals, enthusiasts, and researchers.