Multinational Corporation Operations and Management

Author: Li Xiuping
Publisher:
Publish Date: 2006-08-01
Features: This book primarily introduces the formation and development process of multinational corporations; the business strategies and formulation methods of multinational corporations; the operational methods and organizational structure of multinational corporations; international marketing; cross-cultural management and human resource management of multinational corporations; technology R&D management, supply chain management, and internal trade of multinational corporations; the methods and approaches of cross-border mergers; international taxation and cross-border risk management involved in multinational corporations. This book can serve as a textbook for international business majors or economic and trade-related majors at vocational and technical colleges, and can also be used as a learning and training manual for professionals engaged in multinational operations.