Diamond chart positioning method

Author: Li Fei
Publisher:
Publish Date: 2006-08-01
Features: This book is a collection of the author's research achievements on positioning issues over the past few years. Some of the content has been previously published in magazines such as Nankai Management Review, International Journal of News, and China Brand (noted in the book); some content has not been published yet and has been supplemented and improved for this book. The book is divided into two parts, with a total of 10 chapters. The first part is the theoretical part of the comprehensive positioning model, including Chapter 1: The Comprehensive Model of Positioning Strategy; Chapter 2: Finding the Position: Determining Target Customers; Chapter 3: Selecting the Position: Conducting Three-Dimensional Positioning; Chapter 4: Implementing the Position: Implementing the Marketing Mix. The second part is case studies using the positioning model, including Chapter 5: Application in Luxury Goods Marketing; Chapter 6: Application in Retail Marketing; Chapter 7: Application in Food and Beverage Marketing; Chapter 8: Application in Newspaper Marketing; Chapter 9: Application in Film Marketing; Chapter 10: Role in Television Program Marketing.