Business English Writing

Author: Zhang Li
Publisher:
Publish Date: 2006-08-01
Features: This book is primarily designed to cultivate students' business English writing skills. Business English writing is a required course for students majoring in international languages and a necessary skill for those involved in international business. With a focus on professional knowledge and operational skills that benefit students' lifelong development, the book emphasizes the cultivation of business writing skills. As the scope of business activities in today's world (including goods trade and service trade) continues to evolve, the business knowledge and conventions involved in business writing, as well as the means and methods of conveying information and the language used, are also changing. This book includes traditional business letter writing and business memoranda, while also introducing new types of writing such as emails, business contracts, and business promotions. It also covers cross-cultural communication in business activities and ethical considerations in communication. The book adopts a writing approach that combines writing techniques and knowledge with practical business knowledge and operations, striving to focus all efforts on improving students' business writing abilities. To this end, we have provided a large number of writing examples and exercises for learners to use.