Market research and forecasting

Author: Guo Fenglan
Publisher:
Publish Date: 2006-09-01
Features: This book is written based on the newly formulated "Talent Cultivation Program for Marketing Majors in Higher Vocational and Technical Education" by the Ministry of Education. It systematically elaborates on the basic concepts and principles of market research and forecasting, focusing on introducing the basic methods, techniques, and the latest market research and forecasting technologies at home and abroad. The content includes: Preliminaries, Basic Principles of Market Research, Practical Market Research, Market Research Methods, Market Research Techniques, General Introduction to Market Forecasting, Qualitative Forecasting Methods, Time Series Forecasting Methods, Regression Analysis Forecasting Methods, etc. This book can be used as a teaching material for students majoring in finance and economics in higher vocational and technical colleges, and can also serve as a training textbook for marketing management personnel and market research personnel in enterprises.