Management Communication - Concepts and Skills

Author: Ye Long, edited by Lü Haijun
Publisher:
Publishing Date: 2006-10-01
Features: The book consists of 12 chapters, divided into two parts: Concepts and Skills. The Concepts part includes: Overview of Management Communication, Constructive Communication, Communication Subject Strategies, Communication Object Strategies, Management Ethics and Management Communication. The Skills part includes: Listening Skills, Oral Communication Skills, Written Communication Skills, Negotiation Skills, Team Communication Skills, Cross-Cultural Management and Communication Skills, Crisis Management and Communication Skills. The book adheres to the philosophy of case-based teaching, incorporating numerous domestic and international management communication cases. The structure is complete, with learning objectives and review questions at the end of each chapter to help readers understand the course material and grasp its key points and challenges. The textbook also includes some discussion cases for organizing case discussions. This textbook is suitable for undergraduate students in higher education institutions, MBA courses, teaching in economics and management majors, as well as training for various management personnel. It can also be referenced by relevant personnel in government departments and enterprises and institutions engaged in economic management.