Advertising Law Regulation-(Second Edition)

Author: Lü Rong
Publisher:
Publish Date: 2006-07-01
Features: This book uses the country's advertising laws and regulations as the "longitude" and the advertising activities and supervision of advertising as the "latitude" to elaborate in detail the basic system norms of advertising activities and advertising supervision, the basic principles of advertising activities, the ethical norms of advertising, the specific standards for advertising dissemination, the system construction of advertising laws and regulations, the legal liabilities for illegal advertising behaviors, and the development and regulation of international advertising, among other aspects. Based on the author's original work "Modern Advertising Management" (published by Fudan University Press in 1999, co-authored), this book incorporates the latest regulations of the country on advertising industry management, provides an in-depth and comprehensive elaboration on the legal provisions and specific contents related to advertising management in China, and offers unique insights into the hot and difficult issues in the development of the advertising industry. The book covers both the theoretical knowledge and practical operations of advertising and advertising management. Through reading this book, readers can fully appreciate the unique realm of advertising law and regulation management, which is characterized by scientificity, rigor, complexity, and diversity.
This book is suitable for use as a textbook or reference book for teaching and training in advertising laws and regulations, as well as for reference reading by a broad range of advertising professionals and readers who are interested in the development of the advertising industry and related legal knowledge. The second edition of this book has been revised based on the latest advertising laws and regulations that have been issued.
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