General Manager's Internet Guide

Author: Huang Pingzhuojun
Publisher:
Publishing Date: 1999-04-01
Features: This is a book written for corporate decision-makers that is easy to understand without a technical background, offering new business management concepts, helping businesses quickly seize market opportunities, and serving as an encyclopedia for companies in the internet era. In the age of the internet, how to leverage the advantages of the internet to improve business management, create business opportunities, and increase profits is a critical concern for business leaders and the overarching purpose of this book. Whether your company has already established a website or whether you are already proficient in using the internet, you will find many insightful contents in this book that will help you better grasp the business opportunities brought by the internet. Technical issues? Let the technicians handle them. If this book does discuss technology, it is only about the strategy of choosing technology. With no background in network technology, you can dive right into any chapter of this book. Expert-level advice Should you establish a business website? Who should build it? Should you build your own network or "rent" one? How to choose a technology partner? How to select network management talent? How to invest in the network? This book provides you with powerful decision-making references and expert-level advice on all these issues. Highly practical Whether you are "renting" a network, building your own, or going online personally, this book provides detailed operational steps. Regardless of the type of online business you want to engage in, this book will also tell you about business methods and marketing skills. Numerous cases, covering both success and failure Faced with new phenomena, your rich business experience will also face new challenges. This book includes a large number of cases from various industries, either integrated into the text or forming separate chapters, each with insightful analysis. With them, you will no longer be "crossing the river by feeling the stones." Open up a new mindset for the internet era Fully analyzing the profound transformation that the internet has brought to people's lives and consumption patterns, the global economic landscape, business management, marketing methods, and other aspects of economic activities, this book opens up a new mindset for the internet era. A large-scale internet reference book for corporate decision-makers. A network book that can be understood without a technical background. A book with up-to-date content and a comprehensive exploration of the internet. A large-scale internet reference book for corporate decision-makers. A network book that can be understood without a technical background. A book with up-to-date content and a comprehensive exploration of the internet. A large-scale internet reference book for corporate decision-makers. A network book that can be understood without a technical background. A book with up-to-date content and a comprehensive exploration of the internet.