Media Frontier Report - A Panoramic Transformation of an Industry and Its Future Trends

Author: Zhou Wei
Publisher:
Publish Date: 2004-01-01
Features: Conducting research on media frontier issues and engaging with people concerned about media transformation was our initial aspiration. As the discussion deepened, we increasingly felt the responsibility to do this well, because the media industry is related to national progress, national cultural sovereignty, and the great rejuvenation of the Chinese nation. This is the duty, task, and even mission of every media professional. Currently, the wave of media group integration is surging, new media talents are emerging one after another, and joining the WTO has made the media face numerous new situations, tasks, and issues. Where is media reform heading? This is a question that haunts all media professionals. This book, from the strategic height of economic globalization and participation in international competition, presents a panoramic view of the ongoing media transformation in China, addresses a series of media frontier issues people are concerned about, and introduces the basic operations of Western media. The book is divided into six parts, respectively: The Rising Wave of Group Integration, Foreign Media Making Inroads into China, The Competition of New Newspapers, New Media Economy, Media Illness, and Western Media Operations.