Enterprise culture

Author: Ding Xiong Wu
Publisher:
Publish Date: 2006-09-01
Features: Money is tempting, culture is vital. A culturally rich enterprise may not necessarily succeed, but a culturally deficient one is doomed to fail. Corporate culture is a product of the development of enterprise management at a certain stage and has become a theoretical guide to enhancing corporate competitiveness. Only culture can help enterprises refine, excel, strengthen, and expand in the fierce market competition. It is a powerful tool for domestic enterprises to respond to and participate in the global economic market competition. This book is one of the series on enterprise management. During the writing process, the editor has strived to combine theory with practice, drawing on the essence of cultural thoughts and theories accumulated by humans in social and economic activities throughout history and across the world. Using numerous cases, the book analyzes the connotation and composition of corporate culture, explores hot topics such as the relationship between corporate culture and corporate image, entrepreneurs, business performance, and institutional innovation, as well as how to build corporate culture.