Commercial vehicle and its parts marketing practice and skills

Author: Yuan Xuehui
Publisher:
Publish Date: 2006-09-01
Features: This book is the first in China to focus specifically on the marketing of commercial vehicles and their components. It discusses ten aspects, including market environment analysis, market research, the 4P strategy (product, promotion, price, channel), value-added planning, control of key resources, brand management, and export planning, covering most marketing areas for commercial vehicles and their components. This book is suitable for: marketing planners, sales personnel, and sales management staff in commercial vehicle enterprises, commercial vehicle component enterprises, and vehicle modification enterprises; market researchers and consultants in the commercial vehicle and component market; dealers engaged in commercial vehicle sales; and staff in government automotive industry departments and associations. It can also serve as a reference book for faculty and students in related fields such as automotive service engineering at universities and colleges. This book is the first in China to focus specifically on the marketing of commercial vehicles and their components. It discusses ten aspects, including market environment analysis, market research, the 4P strategy, value-added planning, control of key resources, brand management, and export planning, covering most marketing areas for commercial vehicles and their components.