New Marketing - A Strategic Innovation for Local Enterprises

Author: Zhang Li
Publisher:
Publish Date: 2006-09-01
Features: In the face of increasingly fierce competition, has your company also fallen into operational difficulties or encountered marketing bottlenecks? This book will provide you with practical help and inspiration. Based on ancient Chinese philosophical classics such as The Art of War, The Analects, and Tao Te Ching, as well as Western cutting-edge management theories, the author, Mr. Zhang Li, conducted extensive research on multiple industries and companies in China, conducting in-depth analyses of representative enterprises. He proposes that the fundamental starting point for the survival and development of a company lies in the customers it serves, that marketing is a systemic issue, the essence of sales innovation is mission innovation, the essence of a market economy is institutional innovation, and new perspectives such as the "Governing Vessel" and "Conception Vessel" of marketing. These insights will help you thoroughly understand the principles of business operations and inspire you to innovate in marketing techniques, finding the most suitable solutions for your company's rapid development.