My Personal Experience: A 6-Year Marketing Chronicle of Olympic Garden

Author: Huang Pengcheng
Publisher:
Publish Date: 2006-09-01
Features: "As the saying goes, 'When viewed from the front, it's a peak; from the side, it's a range.' The beauty of Lu Mountain is akin to Su Shi's renowned poem praising its scenery. Over the years, the Olympic Garden has attracted countless media reports and numerous specialized books, each offering perspectives and insights into the miracle of the Olympic Garden. However, contrary to Su Shi's poem, what is lacking—and therefore crucial—is the first-person narrative from those 'within the mountain.' The author of this book has been involved in real estate development at the Olympic Garden for eight years and has personally experienced its southward and northward expansions for six years. He is the 'first-person "I" in this book. Six years may seem like a blink of an eye, but every passionate day and night have not faded into memory. The "I" often asks himself: What force propelled us to overcome challenges and create a miracle? The "I" also often ponders: How can the comprehensive thinking and detailed insights of planning and implementation be presented in the best way? Especially those event marketing examples that have driven the growth of the Olympic Garden brand and contributed to its nationwide fame. This book is an attempt to answer and summarize these questions. Through the "I's" eyes, you will not only see the sharp struggles on the front lines but also the masterful strategies behind the scenes. Through the "I's" confession, you will not only see a 'record' and 'faithful history' but also the lively figures within the record and the beating hearts within the history. Once, the "I" received widespread recognition and rewards from society and the market. Now, the "I" will dedicate the spiritual essence he has cultivated throughout this journey to every relentless pursuer. 'From different angles, it appears as a peak or a range; only because one is within the mountain, does one fail to see its true face.'