Research on the Competitiveness of Fujian Tourism Industry - Theory and Practice

Author: Wu Jinlin, Li Dan
Publisher:
Publish Date: 2005-12-01
Features: This book attempts to conduct a relatively systematic study on the competitiveness of Fujian's tourism industry, aiming to make theoretical research findings play a certain guiding role in enhancing the competitiveness of Fujian's tourism industry. Based on a comprehensive exploration of the competitiveness of Fujian's tourism industry, this book draws on relevant theories and research findings from both domestic and international contexts. It employs the indicator system developed by the Competitiveness and Evaluation Research Center of Renmin University of China for analyzing and evaluating the competitiveness of the service and tourism industries in 31 provinces and cities in China. Through methods such as field investigations, questionnaires, comparative studies, interviews, and seminars with relevant personnel, the book comprehensively evaluates the competitiveness of Fujian's tourism industry from aspects such as resource competitiveness, basic competitiveness, industrial management competitiveness, human resource competitiveness, location competitiveness, brand competitiveness, and growth competitiveness. On this basis, it proposes corresponding countermeasures and measures to enhance the competitiveness of Fujian's tourism industry.