MBA English Case Reading (Part 1)

Author: Cui Zhiguo
Publisher:
Publish Date: 2002-12-01
Features: This book is prepared as an English reading material for management professionals and English enthusiasts. It closely focuses on the core areas of current MBA education and practical corporate management, covering industries such as retail, IT, food and beverage, apparel, cosmetics, manufacturing, and more. It introduces the exploration and practices of a number of world-renowned enterprises, including IBM, Boeing, Coca-Cola, Kmart, Reebok, KFC, Disney, and Fiat, in these fields.