E-commerce Website Design and Management (Textbook for E-commerce in the 21st Century)

Author: Wang Ruifen Ding Shengchun
Publisher:
Publish Date: 2002-01-21
Features: Based on introducing the workflow of e-commerce application systems, types, structures, and functions of e-commerce websites, this book summarizes the overall approach to e-commerce website design and management. It elaborates in detail on the significance and specific content of e-commerce website planning, introduces the technical environment for e-commerce website operation, as well as popular website development technologies and tools. The book comprehensively discusses the process of e-commerce website content design, the construction process of web pages, the specific content of website management, and the establishment of management systems. Additionally, it presents several typical solutions for e-commerce websites and reviews the functions and structures of several well-known e-commerce website systems at home and abroad. Finally, it provides a comprehensive and detailed explanation of practical operations in e-commerce website design and management using an actual enterprise as an example.