Introduction to E-commerce (Basic Textbook for University Students of Finance and Economics in the 21st Century)

Author: Zhang Jin
Publisher:
Publish Date: 2001-08-20
Features: This book is meticulously compiled based on extensive references to domestic and international literature, serving as an introductory read on e-commerce. It comprehensively, systematically, and accessibly introduces the origins of e-commerce, the information flow, logistics, and monetary flow in e-commerce, successful e-commerce models, and analyzes the impact of the internet economy on traditional economic principles. Additionally, it examines the main issues and challenges that e-commerce will face in its future development. This book can be used as a textbook or reference for e-commerce-related courses in universities and colleges. It is believed that this book will play a positive role in promoting the popularization of e-commerce theoretical knowledge in China, particularly in cultivating the urgently needed e-commerce application talents of the new century.