Business Planning and Management System Model for Successful Enterprises

Author: Wang Rongkui
Publisher:
Publish Date: 2002-04-01
Features: The planning department constructs the blueprint for the future development of the enterprise. To establish and grow in the limited market resources, enterprises must have a scientific and standardized business planning system as support to find the best position and opportunities. The deepening of reform and opening-up and the continuous development of the economy have brought Chinese enterprises not only opportunities but more competition and challenges. To seize opportunities and avoid risks, enterprises must strengthen their planning awareness and improve their planning capabilities. Under the joint efforts of relevant experts, scholars, and industry management professionals, this book scientifically summarizes the theories and experiences of business planning from successful enterprises at home and abroad. Combining theory with examples, it systematically analyzes the composition and formulation process of the business planning system from aspects such as strategic planning, management of business objectives and policies, business plan management, CI planning, advertising planning, public relations planning, and marketing planning. It incorporates abstract management theories into scientific and concrete operational systems, emphasizing system norms, solution design, and table examples, providing a set of scientific and practical operational models for business management and personnel engaged in market competition.