TV ratings analysis_Research, analysis and application

Author: Liu Yannan
Publisher:
Publish Date: 2003-11-02
Features: This book is one of the series "Communication Studies Series" and is a comprehensive work that systematically introduces and explores the research and practical application of television ratings in China. With the accelerating marketization and industrial transformation of China's television industry, the leverage effect of ratings has become increasingly prominent, and the number of urgent issues in this field has also been on the rise. It is hoped that the publication of this book can serve as a stepping stone, attracting more attention and research to this field.