E-commerce (Marketing Major) Northeast University of Finance and Economics Press

Author: Cheng Dong
Publisher:
Publish Date: 2001-05-20
Features: This book is divided into 12 chapters: Chapter 1 defines e-commerce, explains the framework of this industry, and briefly outlines the management issues that should be addressed. Chapters 2-4 are more technical, introducing the infrastructure, software, tools, and security of e-commerce respectively. Chapter 5 focuses on various new electronic payment systems—such as e-cash, e-checks, encrypted credit cards, and smart cards—as they are the foundation for conducting e-commerce. Chapters 6-7 shift the focus to sales and marketing in business operations. Chapters 8-10 discuss how e-commerce promotes business production and the relationship between enterprises and upstream suppliers and downstream customers in the supply chain, accelerating the flow of information and improving its accuracy. Chapter 11 covers the application of intranets in corporate finance and human resource management. The Internet is a new media, and the development of corporate information publishing and advertising will be greatly influenced by it, so it is discussed in Chapter 12.