Okay, here is the translation following your instructions: Intangible Asset Appraisal (University of International Business and Economics)

Author: Yu Shulen, Editor-in-Chief
Publisher:
Publish Date: 2003-04-18
Features: Intangible assets are an important component of a company's economic resources. The significant role of intangible assets in corporate operations and their contributions to business development are increasingly recognized and valued by corporate managers. With the further development of the trading of production factors and property rights in China, the trading of intangible assets will also continue to expand. The valuation of intangible assets will attract more attention, and society will place higher demands on their valuation. Compared to tangible assets, the value of intangible assets is more uncertain. The scientificity and rationality of valuation results depend on multiple factors, and the difficulty is also greater compared to tangible assets. Asset valuation is merely a consultative, impartial, and professional intermediary service. The valuation result is not the final price, and whether it meets the requirements of the valuation purpose still depends on the judgment of relevant parties. Therefore, understanding the nature, characteristics, valuation procedures, valuation basis, and valuation methods of intangible assets is not only necessary for asset valuation professionals but also for all parties involved in intangible asset transactions and corporate managers. This book is specifically written to meet the needs of non-asset valuation professionals in understanding the business of intangible asset valuation.