Electronic Media Management and Operation (4th Edition) (Beijing Broadcasting College)

Author: (American) Pульгель et al. (Translated by Pan Zijing et al.)
Publisher:
Publishing Date: 2004-02-01
Features: Comprehensive and detailed discussions, vivid and rich case studies; a harmonious integration of communication studies, journalism, education, and practical experience. Covers all aspects of electronic media management: upper-level management, human resources, program planning, time sales. This book showcases the various changes in the U.S. broadcasting industry since the implementation of the Telecommunications Act of 1996 and the emergence of the internet, reflecting the efforts made by industry management to adapt to these changes. Its specialized insights and analyses provide invaluable references for China's media industry to adapt to the post-WTO landscape and its own transformations.