Multinational Corporations and Multinational Operations (Version of the University of International Business and Economics)

Author: Lin Kang
Publisher:
Publish Date: 2000-07-04
Features: Introduction With China becoming a member of the WTO, it will inevitably further accelerate the transformation of China's economic system towards a market economy system. "Joining the WTO" not only means China's first proactive opening of its market to the world, but more importantly, it requires Chinese enterprises to go global and participate in economic competition on a global scale. China must build large multinational corporations and create world-renowned brand products. Without a strong domestic industry and its own "knockout" products, this country has no future. Building multinational corporations with Chinese characteristics and creating international brand products is related to national dignity, reflects national quality, and symbolizes national strength. The study of multinational corporations is a new discipline, which was first offered as a course titled "Managing Foreign Operations" by Professor John Fowles of Harvard University in the mid-1950s. Since then, many universities in Europe, America, and Japan have successively offered courses on the study of multinational corporations. This book is suitable for international economic and trade workers, as well as students and teachers in universities and colleges majoring in international economic and trade or world economy.