The Power of Business Language: We. I. They and It

Author: Simmons
Publisher:
Publish Date: 2003-06-01
Features: Words Build Business Relationships, Words Shape Corporate Image
We – Words Represent the Company
I – Words as the Author
They – Words Targeting the Audience
It – The Words Themselves
An exciting and thought-provoking journey, this book truly inspires all business professionals. John Simmons will inspire you to rethink, appreciate, and use words. John shows us that in a world of increasing competition, the power of words can give your company a novel, clear, unique, and distinctive identity.