E-commerce Case Studies (Northeast Finance University Press)

Author: Gong Bingzheng
Publisher:
Publish Date: 2001-12-20
Features: This book introduces 48 successful e-commerce cases from domestic and international companies, such as Amazon, GE, Warmart, eBay, Cisco, Intel, Microsoft, Sun in the United States, and Fujitsu in Japan. It also includes e-commerce cases from major enterprises in China's domestic and foreign trade markets, large and medium-sized banks, industrial, transportation, and information industries, such as Baosteel, Sinopec, COSCO, CAAC, Haier, and Lenovo. Additionally, it covers online shopping malls in Beijing, Shanghai, Hunan, and Xuzhou, as well as e-commerce cases from Hong Kong, Macau, and Taiwan. Each case provides a general overview of the system, technical solutions for e-commerce application systems, implementation steps, operational results, and experiences—all based on first-hand data. The content is fresh, detailed, and some cases are introduced for the first time. This book can serve as a textbook, teaching reference, or in-service training material for e-commerce in economics, management, business administration, and computer application majors in higher education institutions. It is also suitable for leaders, management personnel, and technical and business staff in various industries engaged in e-commerce applications.