Enterprise Strategic Management

Author: He Jinsheng
Publisher:
Publish Date: 1994-11-04
Features: Based on the theory of competitive strategy management, this book systematically elaborates on the theories, methods, and practices of enterprises formulating and implementing competitive strategies in market competition. It includes strategic analysis methods, the generation and selection of strategic plans, resource rules, organizational structures, and management systems in strategic implementation. It also discusses strategic management issues and development trends in international competition. Numerous case studies are interspersed throughout the book.