Travel Administration Management

Author: Zhang Lili
Publisher:
Publish Date: 2002-07-21
Features: This book is a research outcome of the "21st Century Teaching Content and Curriculum System Reform Plan" by the Ministry of Education, and is one of the course textbooks for the 21st-century curriculum series—National College Tourism Management Professional Course Series Textbooks. The book applies the basic theories and methods of modern management, public administration, and tourism studies, combining domestic and international tourism management practices to explore the scientific and effective management and regulation of tourism by government tourism administrative departments in a country or region. The book systematically discusses the basic concepts and meanings, organization and system, functions and tasks of tourism administration, as well as the models of tourism administrative organizations in China and abroad. Additionally, the book compiles selected cases of domestic and international tourism and government management as supplementary teaching and reading materials. This book can serve as a textbook for tourism management majors in higher education institutions and also as a reference book for professionals engaged in tourism administrative activities.