Public Relations

Author: Yuan Weiguo (Compiler)
Publisher:
Publish Date: April 26, 1993
Features: The book is divided into fourteen chapters. Chapters 1 to 7 cover the basic theories, including: the meaning of public relations; the research objects and methods of public relations, its formation and development; basic concepts, principles, functions, and types; the methods and approaches of public relations work; public relations organizations; and public relations personnel. Chapters 8 to 14 focus on practical applications and techniques, including: the basic tools of public relations—communication; comprehensive event planning; advertising; public relations writing; social skills; and case analysis and discussion in public relations. This book can be used as a textbook for secretarial, management, economics, foreign trade, tourism, and other majors in higher education institutions, as well as for self-study by relevant personnel.