Author: Zhou Qin
Publisher:
Publish Date: 2003-09-01
Features: Core Curriculum Textbook for 21st Century Business Administration Master's Degree (MBA) Program. This book is primarily based on the National Business Administration Master (MBA) Teaching Syllabus, while also referencing and incorporating the essence of similar textbooks from renowned business schools abroad. The selected cases strive to be classic and up-to-date. The writing team for the textbook mainly consists of professors from the School of Economics and Management at Southeast University, the School of Economics and Management at Tongji University, and the School of Management at Fudan University. They are all experienced core faculty members who have long been responsible for MBA teaching.
Managerial Economics
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