Management - A Guide to Teaching and Learning

Author: Zhou Zengduo
Publisher:
Publish Date: 2004-01-18
Features: This book is a supporting teaching and learning guide for "Management—Principles and Methods" (4th Edition). Based on over a decade of teaching experience and incorporating feedback from readers, the author meticulously compiled this guide. The book is divided into four main parts: "Teaching Requirements for Management," "Teaching Methods for Management," "Key Points and Exercises for Each Chapter of Management," and "Comprehensive Cases in Management." In the comprehensive cases section, three richly detailed major cases are selected: "Haier: China's GE," "Giant Group and Shi Yuzhu's Victory from Defeat," and "The Legend of AIDU," guiding readers to deeply discuss the fundamental issues and reform directions faced by various types of enterprises in China at the current stage.