Management Decision Behavior - Preference Construction and Judgment Selection Process

Author: Xiang Baohua
Publisher:
Publish Date: 2005-12-29
Features: This book draws on and integrates research findings from multiple disciplines, including economics, management, psychology, sociology, anthropology, and political science. It effectively combines psychological elements such as perception formation, memory construction, and intuitive breakthroughs with process aspects like situational comparison, mutual reliance between action and thought, and social operations. It elucidates the psychological and behavioral tendencies, preferences, and cognitive characteristics that managers may exhibit when making judgment, choice, and action decisions in the face of uncertainty. The book provides a solid theoretical and practical foundation for people to truly grasp the essence of the decision-making process, leverage these tendencies and characteristics effectively, and transform decision-making from habitual consciousness to conscious action through practice and training. Ultimately, it aims to improve and enhance the decision-making levels of individuals, groups, organizations, and society. The book adopts a writing style of "expert thinking and layman's language," making it suitable as a teaching reference for management and economics students in Chinese universities taking "Management Decision Behavior" courses, as well as meeting the needs of a broader range of management decision practitioners and decision theory researchers.