E-commerce - A Managerial Perspective (Reprint Edition) (Recommended by the Higher Education Department of the Ministry of Education)

Author: Efraim Turban
Publisher:
Publish Date: 2001-05-20
Features: This book constructs its framework from a management perspective, with the main theme being that e-commerce requires certain technical and supporting means. Based on this, the book discusses the implementation and management methods, major opportunities, constraints, potential problems, and risks of e-commerce, covering aspects such as the background and basic concepts of e-commerce, e-commerce applications, the economic and technical foundations of e-commerce, and related topics. The book emphasizes the combination of theory and practice, providing the necessary theoretical knowledge for understanding e-commerce, such as from the fields of customer behavior and competitive economic theory. The content of the book is relatively up-to-date, elaborating on Extranet, organizational knowledge bases, Web-based supply chain systems, and e-commerce economics from both theoretical and practical perspectives. The book focuses on practicality, incorporating numerous e-commerce case studies drawn from large enterprises, small-scale companies, government agencies, and non-profit organizations, which are realistic and vivid, aiding students in their understanding and mastery of related knowledge and concepts. The authors of this book possess both a certain level of research expertise and extensive practical experience. It is suitable as a textbook for e-commerce courses in majors such as information management and economic management, as well as for professionals working in e-commerce and related industries.
Content:
1. Overview of E-commerce
2. E-commerce in Retail
3. Network Customers and Market Research
4. E-commerce in Advertising
5. E-commerce in Services
6. B2B Model of E-commerce
7. Intranet and Extranet
8. Electronic Payment Systems
9. E-commerce Strategy and Implementation Plans
10. Public Policy: From Legal Issues to Personal Privacy
11. The Technical Foundations of E-commerce
12. Economic, Globalization, and Other Issues in E-commerce
Appendix A: Creating Web Pages
B: Web Programming: Enhancing Desktop Interactivity and Dynamic Data Access
C: Software Agents