Author: Fu Guoqun
Publisher:
Publish Date: 2001-06-17
Features: This book is one of the main course textbooks for the marketing major in business administration. It is divided into five parts: Overview of Consumer Behavior Research, Consumer Purchase Decision Process, Individual and Psychological Factors Influencing Consumer Behavior, Environmental Factors Influencing Consumer Behavior, and Organizational Buying Behavior and Consumer Protection.
Consumer Behavior
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