Marketing Practice Guide (21st Century Higher Vocational and Specialized College Management Series Textbooks) Huazhong University of Science and Technology

Author: Xie Shouzhong
Publisher:
Publish Date: 2004-09-19
Features: This book is compiled to support the teaching of marketing courses. As a highly practical discipline, marketing requires students to have a comprehensive understanding of basic marketing theories and methods, as well as the ability to correctly analyze and solve specific problems encountered in marketing activities. The book is divided into two parts: Part 1 is Cases; Part 2 is Review and Practice Exercises. This book selects 50 representative cases from marketing practice, which are summaries of corporate business practices. Among them, there are successful marketing methods and management experiences of enterprises—worth our reference; as well as events where enterprises suffered significant losses due to decision-making or measures—worth our reflection. This book can serve as a textbook for vocational colleges and technical schools, provide reference for marketing practical teaching, and also be used as a reference book for managers or related professionals.