Author: Li Yiyuan
Publisher:
Publish Date: 1999-07-17
Features: As a foundational textbook for various management disciplines, this book highlights the following characteristics based on the nature of management studies:
- Primarily focuses on microeconomics with supplementary macroeconomics, emphasizing practical application;
- Organizes chapters according to the analysis of economic entity behavior, rather than the traditional "consumption, production, exchange, distribution" framework;
- Combines traditional and modern theories, closely tracking the development of Western economics, particularly new institutional economics, while emphasizing incomplete competition and risk decision-making under conditions of incomplete information, asymmetry, and uncertainty;
- Enhances quantitative analysis based on qualitative analysis.
To align with the national context, the book's data, case studies, and exercises are primarily sourced from China.
Western Economics
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