Feel the thrill The Top 10 Power Brands Development Strategy in the International Soft Drink Industry: The Top 10 Power Brands Development Strategy in the International Soft Drink Industry

Author: Li Chuang
Publisher:
Publish Date: 2003-06-01
Features: This book selects the world's top ten software drinks: Coca-Cola, Pepsi, Nestle Coffee, Perrier, Schweppes, Maxwell House Coffee, Evian, 7UP, Fresh Orange Juice, and Dr. Pepper. It aims to explore the path of "how the strong become strong" through their business operations, advertising campaigns, and even setbacks. Behind every world-class brand's growth lies a stack of stories and legends, as well as a multitude of successful advertising campaigns.